Advertisers Pay Up for Click Fraud

Internet advertising click fraud is still widespread. Throwing money around advertising in this way is madness, anyway, A click does not mean a sale.

Of course website owners are going to position "clicks" where they will be clicked on - accidentally or not. Getting in there and clicking away for half an hour won't do much harm either. Automated botnets are being set up as well. They will really get the cash flowing in from "thick-headed" advertisers.

Over a decade ago it was said the end of "brochure in the post" advertising was near with the advent of the Internet. How wrong they were! You can hardly get the car in the gate with all the paperwork strewn along the footpath from overflowing letterboxes. The more things change the more they stay the same. Businesses spend millions on advertising that for the most part is just wasted. They would be better off buying new machinery to decrease the cost of production and make money that way.

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~~~~~Business~~~~~

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IPhone Action

The world of iPhones can be quite exciting. A 68 year old man beat up a youth who would not turn his iPhone off when a plane they were on was about to land. A phone thief was tracked down by a police helicopter in Melbourne, Australia. A victim watched a thief in the process of taking her phone on the phone's webcam. He was caught.

Cooks at a Connecticut restaurant thought the gun a thief was toting looked unusual - it was an iPhone. A cyclist grabbed a woman's communication's device from her hand. He was tracked down by GPS software she was testing on the machine.

As iPhones become part of everyone's life many people want one for free - human nature I suppose. They are useful devices if you want to communicate with someone. But you see people walking into electric poles on the street with a phone "glued" to their ear. Many are seriously injured every year by drivers of motor vehicles blatantly using them while driving. They are really a toy. High tech features are seldom used by the average user. Pay phones will do the job adequately. Progress, however, cannot be stopped.

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~~~~~Australian Science~~~~~

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The Labor Government Should Regulate to Reduce Casual Contracts

Why doesn't Labor really help workers? The present government brought in a new employment system but it still allows companies to employ people on a casual basis. This pillar of John Howard's Work Choices continues. While employers can retain the services of people casually unions have no power to protect them. A recent example is a person employed permanently by Coles. The manager told the worker he was stupid and tried to press him into leaving voluntarily. When the downcast worker refused he was put on a casual contract and the hours offered per week diminished to such a low level that he had to find work elsewhere to feed himself.

Casual employees are supposed to be paid a higher hourly rate to cover annual leave, bank holidays and paid sick days, yet there are no clear laws setting such rates. The contract is really a bond for employers to "use" cheap labor. It ties the worker, not the employer.

Those working in shops are largely on casual contracts, 44 per cent. If laws gave them the choice these workers would jump at secure employment. Companies benefit financially from this system. The amount of labor required to meet market demand can be controlled absolutely. As demand falls so hours offered for work is reduced. This is heaven for companies with a tight profit margin such as retail. Companies say they would pay for holidays and sick leave if they could. This is an admission that they "do not" pay.

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Storm in a Tea Cup

The Melbourne Storm Rugby League team has been found to be giving its players money in "brown paper bags". Some of these players are being paid several million dollars a year. It is virtually impossible for a player to get such payments and not know they are illegal under the league system.

As you would expect, some people involved with the club have said that payments beyond the cap limits are rife throughout the league. This is probably the case. If The Storm can have two sets of books, so can any other club. Boards of other teams have said they are reviewing club finances. If they do find something will they be honest and tell the league administrators? They have a great deal to lose if they do.

To win championships rugby clubs need to retain top players each season. To do this requires a large amount of money. League administrators have identified just over $700,000 in overpayment. When you consider there are more than a dozen players on the pay list, its seems a very small amount. Spreading this amount of money over the whole team works out at $60,000 each. This is "peanuts' in relation to what they are paid legally. Would a player risk his career over such a small payment? Unless, of course, they are paying one or two players large amounts. That does not seem the logical thing to do to retain all their team members. Perhaps league officials have overreacted. It certainly seems so.

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